This is a really valid question - and one which I had considered for a while before I started...
When I was looking to grow my online business, I wasn't so confident this was the right platform either. Many other businesses were focusing on other platforms and Instagram didn't seem to be many people's first choice.
What has been remarkable, is that through our time using the Instagram platform, working with influencers, businesses and brands across all different markets - I'm yet to see a market that this does not work for!
The beauty of Instagram as a truly visual social media - and a very mobile one too - it that so many individuals and businesses use this space as their vision board, for inspiration and escape.
Here on Instagram you'll find content, accounts and profiles to suit every market! If every market is here, you can guarantee your perfect audience will be too!